About Blue Nile
Blue Nile is constantly innovating and looking for new ways to help you discover and design the perfect piece for every occasion. Our Showrooms provide our clients an opportunity to look, touch and try on our superior selection of jewelry and engagement rings when making a purchase.
Unlike a traditional Jewelry Store, our Showrooms offer an array of pieces that represent the Blue Nile story, and our Personal Jewelers will expertly guide you through the process of selecting that perfect piece or creating a custom piece of jewelry using our Build Your Own Diamond Jewelry Tool. Once you have made your purchase, your order will be sent to the showroom, or shipped directly to you, free of charge. Need your jewelry cleaned, or repaired? Our Personal Jewelers will be there for you, participating in life’s joyful occasions and striving to be your jeweler of choice.